Supercharge Your Leads with People Data Labs

The Problem with Incomplete Lead Data

You have a lead's email address. Maybe their name. But that's not enough to personalize outreach or qualify them properly.

Missing data means:

Generic messaging that doesn't resonate
Wasted time on unqualified leads
Missed opportunities for personalization

The Solution: Automated Lead Enrichment

Rocket+ now integrates with People Data Labs to automatically enrich your contacts with comprehensive profile data.

What You Can Enrich

From just an email or name, get:

Professional Info - Job title, company, industry
Company Data - Size, revenue, location, website
Social Profiles - LinkedIn, Twitter, GitHub
Contact Details - Phone numbers, additional emails
Demographics - Location, education, skills

How It Works

Manual Enrichment

Use the MCP tool pdl_enrich_person with any contact data:

Email: john@example.com
Name: John Smith
Company: Acme Corp

The tool returns a complete profile with all available data.

Automatic Enrichment

Set up a Recurring Task to enrich new contacts automatically:

Schedule pdl_auto_enrich_contact to run hourly

It finds contacts missing enrichment data

Enriches them and updates your CRM

Repeat continuously

Search for Prospects

Use pdl_search_people to find new leads:

"Marketing Directors in SaaS companies in California"
"CTOs at startups with 50-200 employees"
"Sales leaders in the healthcare industry"

Use Cases

Sales Teams

Qualify leads before outreach
Personalize messaging with job context
Identify decision makers at target companies

Marketing Teams

Segment audiences by company size or industry
Create targeted campaigns
Build lookalike audiences

Recruiters

Find candidates matching specific criteria
Get contact information for outreach
Verify candidate information

Getting Started

Add your People Data Labs API key in Settings

Use the pdl_* MCP tools or set up Recurring Tasks

Watch your contact data get enriched automatically

Pricing

People Data Labs charges per enrichment. Typical rates:

Person enrichment: ~$0.02-0.05 per record
Company enrichment: ~$0.01-0.03 per record
Search results: ~$0.05-0.10 per result

Conclusion

Stop settling for incomplete lead data. With Rocket+ and People Data Labs, every contact becomes a rich profile full of actionable information.

Get started with lead enrichment today.